Whale Shark Media completes $18M financing on Astini News

Online deal company Whale Shark Media Inc. has completed an $18 million financing.

The Austin-based company collected the capital from 11 investors, according to a Monday filing with the U.S. Securities and Exchange Commission    U.S. Securities and Exchange Commission Latest from The Business Journals Texas Business Journals Roundup 8-30See how much Mark Hurd earned post-HPMark Hurd total pay tops 0 million Follow this company .

The funding comes one week after Whale Shark acquired eConversions Ltd., an operator of Groupon-like websites VoucherCodes.co.uk in the United Kingdom and Gutschein­‐Codes.de in Germany. The filing, however, indicates the financing was not related to a merger or acquisition.

Whale Shark, founded in 2007 as Smallponds Inc., completed a $10 million financing from a lone investor in June. The company had previously raised $29 million from at least three investors, including Austin Ventures    Austin Ventures Latest from The Business Journals Brazos Software collects another .5MPayments software firm Paymetric secures MSoftware startup dives into swim-team market Follow this company , Norwest Venture Partners    Norwest Venture Partners Latest from The Business Journals Whale Shark swallows more deal sitesLending Club gets M from Valley VCsLending Club raises M from Silicon Valley VCs Follow this company and Adams Street Partners    Adams Street Partners Latest from The Business Journals Top 7 VC-funded Biotech Deals - No. 5Whale Shark swallows more deal sitesSoftware maker to use M funding to accelerate growth Follow this company .

Whale Shark has grown primarily through acquisitions. Its portfolio includes www.Deals.com, www.Deals2Buy.com, www.CheapStingyBargains.com, www.CouponSeven.com and www.CouponShare.com, among others.

The eConversions deal marks Whale Shark's sixth acquisition since late 2009.